Cultured Beverages — VAMS Culture

Last Updated September 29, 2018
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VAMS, which stands for Vanessa and Michael, is now a line of distinct superfood-based kombuchas and eye-popping fluorescent-hued kefir waters. Though it may share its colour palette with Kool-Aid, VAMS is a good-for-you and nutrient-rich thirst quencher.
VAMS Culture

First skeptical of his mother-in-law’s home-brewed kombucha, it took Michael Doehle a week of drinking it to become a convert. And his mother-in-law’s passed-down SCOBY (symbiotic culture of bacteria and yeast) laid the foundation for VAMS Culture, the company he founded with his wife Vanessa Montemurro in their Parkdale home in 2010. VAMS, which stands for Vanessa and Michael, is now a line of distinct superfood-based kombuchas and eye-popping fluorescent-hued kefir waters. Kefir water uses a culture introduced to Doehle as Japanese water crystals, which he says resemble gummy bears. According to Doehle, they “do their magic from the bottom of the brew” as opposed to kombucha cultures, which ferment from the top down. Aside from being good for you, VAMS just looks good. The vibrant colours come about naturally. In Ambient Space, a blue-pigmented kefir water, the colour comes from what Doehle calls blue majik, an organic and wild-grown algae. Though it may share its colour palette with Kool-Aid, VAMS is a good-for-you and nutrient-rich thirst quencher.

VAMS Culture
vamsculture.com | michael@vamsculture.com

Find it at: Bolt Fresh Bar, The Big Carrot, West End Food Co-op, Wilder Food

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388 Carlaw Ave
Toronto, ON M4M 2T4
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