As she explains on her website, Margie Cook is on a "mission to create delicious and innovative ways to swap animal-based ingredients for plant-based ones wherever and whenever possible. No compromise, drama, dogma and most definitely no judgment."
Food is "just memories," she says and if you can recreate a flavour or texture, you'll get a get a good response no matter what you're cooking.
Cook's carrot version of smoked salmon is so convincing, it freaks people out.